Turning Customer Data into Real Business Insights

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Learning more about your customers is valuable to any business. Since customer data has traditionally been stored as transaction records and other structured formats, there can be huge challenges associated with combining new unstructured data and your existing customer data.

Learning more about your customers is valuable to any business. Since customer data has traditionally been stored as transaction records and other structured formats, there can be huge challenges associated with combining new unstructured data and your existing customer data.

Enterprises recognize that unstructured data from social media streams provides a powerful, forward-looking complement to their traditional transaction records. Combine the new and the old, and you gain more accurate insights into future customer behavior.

That is the strategy.

Most data is located across diverse environments within an organization, and consolidating it into one place where employees can leverage it can be a daunting task. Not to mention the challenges associated with monitoring and controlling of all this sensitive data once it’s centrally located. customer data insights image

With Attunity Replicate, you can easily move data from a variety of sources into your specified data warehouse, and also monitor and control your data through a web-based performance dashboard. It eliminates the need for manual coding and only copies the unchanged data – saving you significant time and money.

It doesn’t take a marketer to realize the true value of customer data. And it’s important for employees to be able to access that data in real time to ensure that their decisions are in line with the most current trends. Being able to adjust product releases or modern ad campaigns based on real-time customer data is becoming a standard for all types of organizations. Don’t let yours fall behind.

Tangerine can easily adjust product rollouts and advertising campaigns based on real-time customer insights. To learn how Tangerine executed this solution, take a look at this case study.

 

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