“Yes Virginia, Big Data Can Work!” – Attunity Customers Realizing Big Data Benefits with Real-time Integration to Modern Analytics Platform


There’s been a movement lately promoting the viewpoint that “big data has been a big disappointment” and it’s just not lived up to the hype of revolutionizing analytics. Even Gartner made the ominous prediction that “through 2018, 90% of deployed data lakes will be useless as they are overwhelmed with information assets captured for uncertain use cases.”

Well nothing could be further from the truth. We’ve got real examples from Attunity customers where big data is not only working, but critical to a company’s success. The stories I’ve chosen below highlight different big data technologies, verticals and vendors like AWS, Cloudera, Hortonworks, and MapR.

The stories also illustrate that Attunity customers are successfully moving millions of data rows from multiple targets like Microsoft SQL Server, Oracle and mainframes to modern data platforms with great efficiency.

Without further ado, here are a few examples of what Attunity customers are doing today.


Enstar Group, a multi-faceted insurance group, with over $13.6 billion in assets found another way to increase time to value from their data that’s not restricted to the insurance industry. Using a modern architecture and data platform powered by Cloudera, Attunity, Trifacta and Arcadia Data, they implemented a platform that is secure, flexible, cost effective, and delivers early business benefit with reduced IT intervention.

To learn more:


The Verizon Global Technology Services (GTS) team was challenged with a multi-tier, labor-intensive process when trying to migrate data from disparate sources into a data lake to create financial reports and business insights. Using technology from Attunity and Hortonworks, they were able to:

  • Easily access data from multiple sources including SAP
  • Ingest data into major targets including Hadoop
  • Achieve real-time insights from data leveraging CDC technology
  • Reduce costs and labor

To learn more:

Publishers Clearing House

Publishers Clearing House, a leading interactive media company offering a broad range of products, digital entertainment and services to consumers, is moving large volumes of data on a DB2 mainframe environment to Hadoop to perform large-scale analytics. The company, whose success is built on its unique mix of free-to-play games, sweepstakes, and value-packed offers, chose the MapR Converged Data Platform as their data platform and Attunity Replicate to synchronize their real-time data lake with their mainframe transactional system. The result? They began realizing more value from their data right away. And, are now using Attunity Replicate to move non-marketing data to Hadoop to gather more business intelligence from that.

To learn more:

Cardinal Health

Cardinal Health – a leader in healthcare – used Attunity Replicate to move data from SQL, Oracle and other sources to the AWS Cloud in real-time. In Amazon Simple Storage (Amazon S3), they consume the data in Kafka and perform analytics that help them identify new opportunities for innovation.

To learn more:

University of North Texas

The University of North Texas (UNT) is one of the nation’s largest universities, with 12 schools and colleges, 42,000 students, and 380,000 active alumni. As part of the university’s strategic initiative designed to improve enrollment, retention and overall student experience, UNT chose Attunity Replicate software to enable a data lake using Hortonworks Data Platform for real-time student domain analytics. Utilizing new technology, they were able to:

  • Ingest data from multiple sources into a Hadoop data lake
  • Achieve real-time insights from their data leveraging change data capture (CDC) technology
  • Make better, faster business decisions through analytics

To learn more:

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