Fanatics performs data science in a data lake in the cloud with Amazon Web Services and Attunity CloudBeam

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When a giant online sports apparel and memorabilia retailer wanted to move their data into a data lake in the cloud, they needed a seamless method to migrate their data. Read on to learn how Fanatics, the world’s most-licensed sports retailer, used Amazon Web Services and Attunity CloudBeam to move data into a cloud-based data lake to perform data analytics.

When a giant online sports apparel and memorabilia retailer wanted to move their data into a data lake in the cloud, they needed a seamless method to migrate their data. Read on to learn how Fanatics, the world’s most-licensed sports retailer, used Amazon Web Services and Attunity CloudBeam to move data into a cloud-based data lake to perform data analytics.

Financial Technology Blog Post

The Business Challenge: Moving and Mining Huge Amounts of Data

No matter what team you cheer for, Fanatics has you covered with the world’s largest selection of fan merchandise. Fanatics is the world’s most-licensed sports retailer, with hundreds of thousands of officially licensed items for sale in its online store.
With so many product searches and transactions taking place in such a huge online warehouse, the amount and type of data generated was simply enormous.

In order to take their business intelligence (BI) to the next level, the team at Fanatics knew they had to find a better way to store and analyze their data. They would move their data into a Hadoop on the cloud: the better to store raw data in its native format, without the need to transform it and store it in traditional column-based databases until it is needed for analysis. Fanatics needed a two-pronged strategy: a cloud solution provider with state-of-the-art capabilities, and solution to migrate many terabytes of data quickly and easily.

Amazon Web Services and Attunity CloudBeam: The “Better Together” solution that brought Fanatics into the cloud

Fanatics identified Amazon Web Services (AWS) as its cloud solution provider of choice. Amazon Simple Storage Service (S3) provided the Fanatics team with secure, durable, highly-scalable cloud storage, as well as a host of additional cloud services that consume and analyze the data, including Amazon Redshift, Hadoop, and Spark. Amazon S3’s simple web service interface made it possible for the Fanatics team to store and retrieve any amount of data—a key attribute for a company with so much data to store and analyze.

For data migration, Fanatics identified Attunity as the Amazon Partner Network (APN) partner that could offer just the right solution. Attunity CloudBeam enables users to accelerate data transfer to, from, and across Amazon Web Services (AWS) regions. The end result was a win: Fanatics is now able to analyze the huge volumes of data from their transactional, e-commerce, and back office systems, and to make this data available immediately for analytics.

Using AWS and Attunity CloudBeam, Fanatics was able to:

  • Move huge volumes of data in real-time from SQL, Oracle, and other transactional, e-commerce, and back office systems to Amazon S3
  • Consume and analyze the data using Hadoop, Spark and Amazon Redshift
  • Get actionable, real-time insights into key customer behavior and purchasing patterns and share these findings with employees globally

By engaging with Attunity through the AWS Marketplace, Fanatics was able to use Attunity CloudBeam on a pay-as-you-go basis, with no up-front costs. They were able to set up in minutes and load data continuously with zero downtime. Finally, the relationship between Attunity and AWS allowed Fanatics to consolidate its billing for its cloud services, as all vendor fees are clearly listed in a single invoice.

The end result? Fanatics today gets greater value from their data at an affordable price, thanks to the partnership between AWS and Attunity.

To learn more, join us on the Fanatics Migrates Data to Hadoop on the AWS Cloud Using Attunity CloudBeam webinar.

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