3 Big Data Facts that Prove the Importance of Data Integration


We’re surrounded by data whether we like it or not. Companies are collecting data on everything we do from our shopping habits to our work and social lives. This data is used to build profiles of “ideal buyers” for companies, and the true forward-thinking companies are using this data to predict and influence future sales.

But really, how big is the world of big data? And how can you get value from your data if you’re collecting it in a million different places?

Here are three facts about big data that show how important data integration software is to the process:

Wal-Mart collects 2.5 petabytes of unstructured data from 1 million customers every hour.

Without a data integration solution in place, Wal-Mart would have all this data sitting on separate systems. But when the corporate team goes to use this data to make decisions, they would have to spend significant time wrangling and cleaning the data so they can actually use it. This costs the company serious time and money.

To avoid this, Wal-Mart uses data integration software to bring the data together so key stakeholders can use the data to drive their business decisions.

Companies will spend $57 billion this year on big data technology.

The big data market is huge, and it’s only growing. Out of the top 10 largest industries in the US, each one is influenced by companies using data to influence their decisions. Without technology like data integration, companies would have access to all this data but wouldn’t be able to immediately get value from it. With data living in multiple places, your strategic thinkers won’t be getting the full-picture when they tap into an incomplete dataset. This brings down confidence in their decisions and in the business as a whole. To avoid this, try breaking down your data silos with Attunity Replicate.

Out of the 85% of companies trying to be more data-drive, only 37% say they’ve been successful.

Based on this statistic, most companies today are trying to be more data-driven, but a good portion of these companies are struggling with the transition. To be truly effective and efficient with your data, you need to set up an environment that facilitates this. Your key stakeholders need easy access to relevant data, and they need the most up-to-date datasets to make their decisions more accurate. As with the paragraph above, Attunity Replicate can help your company create a big data environment that sets you up for success.

For more information on data integration in the enterprise, read The Magic of Data Integration in the Enterprise eGuide.

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