Attunity Replicate Named Winner in the Best of TechEd 2012 Awards by Penton Media’s SQL Server Pro Magazine

The high-performance data replication software was awarded in the highly-competitive business intelligence (BI) category


BURLINGTON, MA – June 20 , 2012 - Attunity Ltd. (OTC BB: ATTUF), a leading provider of information availability software solutions, announced today that its high-performance data replication software solution, Attunity Replicate, was awarded the Best of TechEd 2012 Award in the business intelligence (BI) category. The annual awards program is produced by Penton Media’s SQL Server Pro and Windows IT Pro Magazines. 

The Best of TechEd 2012 awards recognize companies that offer innovative products for the industry. The judges reviewed a total of 297 products and services from multiple categories submitted for the award and chose 46 total finalists, up to three per category, to be interviewed at the Microsoft TechEd North America 2012 conference in Orlando, Florida, on June 12th-13th 2012.  Winners were announced at an invite-only evening reception in Florida on June 14.  A list of winners and product descriptions can be found at:

“We narrowed down a list of almost 300 products this year to 46 extremely deserving finalists—an honor in itself,” said Jason Bovberg, Senior Editor at Penton Media. “All 46 finalists represent highly distinguished products and services in their categories, but through our research and show-floor interview process, we managed to choose this year’s winners. Our 2012 Best of TechEd winners stand apart from the pack, either offering an edge in product functionality, boasting enhanced feature sets in new versions, or introducing innovative technology,” remarked Bovberg. Winners were chosen based on their innovation, strategic importance to the market, competitive advantage, and exceptional value to customers.

“Given the large competition and breadth of the offerings at TechEd this year, it is truly an honor that Attunity Replicate was recognized as the Best BI solution for 2012,” stated Matt Benati, Vice President Global Marketing at Attunity. “We are immensely proud that Attunity Replicate’s top attributes – high-performance, ease of use and zero footprint architecture – were as impressive to the judges as they are to our customers. Attunity Replicate’s Click2Replicate design and high performance capabilities speak for themselves and prove that data replication can be made powerfully simple.” 

About Penton Media
As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis and relevant connections needed to compete and succeed. Headquartered in New York City, the privately-held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit

About Attunity          
Attunity is a leading provider of information availability software solutions that enable access, sharing and distribution of data across heterogeneous enterprise platforms, organizations, and the cloud. Our software solutions include data replication, change data capture (CDC), data connectivity, enterprise file replication (EFR) and managed-file-transfer (MFT). Using Attunity’s software solutions, our customers enjoy significant business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit or our In Tune blog and join our community on Twitter, Facebook, LinkedIn and YouTube.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity’s current expectations.

Factors that could cause or contribute to such differences include, but are not limited to: risks and uncertainties relating to the acquisition of RepliWeb, including costs and difficulties related to integration of acquired businesses, the combined companies’ financial results and performance, and ability to repay debt and timing thereof; our liquidity challenges and the need to raise additional

capital in the future; market acceptance of the Attunity Replicate and the development of a market for such product; timely availability and customer acceptance of Attunity’s new and existing products; any unforeseen developmental or technological difficulties with regard to Attunity’s products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity’s products; unknown factors affecting third parties with which Attunity has formed business alliances; the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ.

For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity’s latest Annual Report on Form 20-F/A, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


© Attunity 2012. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Press contact: 
Melissa Kolodziej, Director of Marketing Communications, Attunity
Tel. 781-730-4073