Press Releases

October 17, 2011

Attunity to Host Live Webinar on the Importance of Developing a Data Strategy in the New Big Data Era

BURLINGTON, MA– October 17, 2011 – Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration software, announced today that it will host a live, expert-led webinar titled “Data Expert Discusses Steps and Statistics on Creating A Data Strategy”, on Wednesday, October 19, 2011, from 1:00 PM – 2:00 PM Eastern Time. Presented by Peter Aiken, Ph.D., President of DAMA International (Data Management Association), this webinar will discuss the inherent problems resulting from a lack of data strategy as well as the remedial actions required to successfully manage data as a corporate asset to increase a business’ operational performance.


Dr. Aiken
explains, “This webinar empowers organizations to address the components of a data strategy required to prepare for the shift from an 'information economy' to an 'intelligent economy'. Webinar participants will leave the session with actionable insights enabling them to develop an effective data strategy, along with the recommended techniques for delivering the real-time data they need.”

Webinar topics will include:
• Current state of organizations lacking data strategy and the associated risks
• Strategies for avoiding crippling data problems
• Best practices for implementing real-time data integration, addressing Big Data challenges

For more information and to register for the webinar, use the following link: https://www1.gotomeeting.com/register/601491329. The event will also be recorded and available for on-demand viewing post-presentation at www.attunity.com/webinars.


About DAMA International:
DAMA International is a non-profit, vendor-independent, global association dedicated to advancing the concepts and practices of information and data management. For more information, visit www.dama.org.


About Attunity

Attunity is a leading provider of real-time data integration software that enables access, sharing and distribution of data across heterogeneous enterprise platforms, organizations, and the cloud. Our offering includes software solutions such as data replication, real-time change data capture (CDC) and real-time data connectivity, as well as enterprise file replication and managed-file-transfer (MFT) offered through our RepliWeb division. Using Attunity’s software solutions, our customers enjoy dramatic business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit http://www.attunity.com and join our community on Twitter, Facebook and LinkedIn.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to: the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; our liquidity challenges and the need to raise additional capital in the future; any unforeseen developmental or technological difficulties with regard to Attunity’s products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity’s; unknown factors affecting third parties with which Attunity has formed business alliances; timely availability and customer acceptance of Attunity’s new and existing products; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity’s Annual Report on Form 20-F for the year ended December 31, 2010, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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© Attunity 2011. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Press contact:
Itamar Ankorion, VP Business Development and Corporate Strategy, Attunity
itamar.ankorion@attunity.com
Tel. 781-730-4071