Press Releases

October 20, 2010

Attunity and Preferred Strategies Partner to Provide Real-time Data Warehousing Solutions to JD Edwards Customers

BURLINGTON, MA– October 20, 2010 - Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration and and event capture software, announced today that Preferred Strategies, a leading provider of business intelligence software for enterprise resource planning systems, will integrate and distribute Attunity’s software as part of its BI Quick Launch for JD Edwards (JDE) product line to provide a solution that enables customers using JDE to leverage and benefit from real-time data warehousing for Business Intelligence.

Deployed successfully worldwide, the BI Quick Launch for JDE provides a dedicated business intelligence solution for customers using JDE World or EnterpriseOne. By integrating Attunity real-time data integration software, the Preferred Strategies solution will enable customers to offload JDE data in real time to deliver the most accurate, timely information needed by managers to make smart, informed decisions in today’s challenging marketplace.

Preferred Strategies selected Attunity Stream change data capture (CDC) software to continuously offload data from JDE databases, including DB2, Oracle and SQL Server, making data available in real-time operational data stores or data warehouses where managers can access data for reporting and analytics. The integrated solution provides customers with pre-packaged software that accelerates implementation time and leverages Attunity Stream’s log-based CDC technology to ensure low impact on the production JDE systems.

“Our customers have always needed access to real-time data for business intelligence purposes. In the past, Preferred Strategies has provided this functionality by connecting our BI Quick Launch directly to the JD Edwards transactional data. Now, with Attunity Stream, we can extend these same capabilities to customers who want to implement Business Intelligence over our JD Edwards data warehouse in order to reduce the impact on the JD Edwards transactional system and simplify the ERP data model to better support BI,” stated Adam Crigger, founder and president of Preferred Strategies. “The Attunity software proved the best fit for our solution and provides a key component in enabling cost-effective, real-time Data Warehousing for JDE customers.”

“We are excited that Preferred Strategies selected Attunity Stream to provide JDE customers with an integrated and complete solution for real-time business intelligence,” stated Mel Passarelli, Vice President and General Manager for North America at Attunity. “We continue to respond to the growing demand for real-time information and deliver software that partners and customers can leverage to grow their business.”


About Attunity

Attunity is a leading provider of real-time data integration and event capture software. Our offering includes software solutions such as Attunity Stream®, a real-time and change-data-capture (CDC) software, our Operational Data Replication (ODR) solution and Attunity Connect®, our real-time connectivity software. Using Attunity’s software solutions, our customers enjoy dramatic business benefits by enabling real time access to information where and when needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM, and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit http://www.attunity.com and join our http://www.attunity.com and join our community on Twitter, Facebook and LinkedIn.

About Preferred Strategies
Preferred Strategies is a leading software company integrating business intelligence software with enterprise resource planning systems, providing on-site training, consulting and support. Preferred Strategies' core product, BI Quick Launch, provides the most cost-effective, fully-customized BI solution for JD Edwards customers. Preferred Strategies has set a new standard in the business intelligence industry, providing market leading business intelligence capabilities to JD Edwards’ customers that are up and running in days. Preferred Strategies BI Quick Launch simplifies Business Intelligence for JD Edwards customers by delivering Templates, Report Samples, a BI Semantic Layer, and Data Warehouse content tailored for the JD Edwards World and EnterpriseOne ERP. For more information about Preferred Strategies, visit www.preferredstrategies.com.


Safe Harbor Statement

This press release contains forward-looking statements
within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to: the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; our liquidity challenges and the need to raise additional capital in the future; any unforeseen developmental or technological difficulties with regard to Attunity’s products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity’s; unknown factors affecting third parties with which Attunity has formed business alliances; timely availability and customer acceptance of Attunity’s new and existing products; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity’s Annual Report on Form 20-F for the year ended December 31, 2009, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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© Attunity 2010. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.


Press contact for Attunity:

Itamar Ankorion, Director of Marketing and Business
Development, Attunity
itamar.ankorion@attunity.com
Tel. 781-730-4071