Press Releases

March 5, 2012

Attunity and Hortonworks Announce Partnership to Simplify Big Data Integration with Apache Hadoop

BURLINGTON, MA & SUNNYVALE, CA– March 5, 2012 - Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration software, and Hortonworks, a leading commercial vendor promoting the development and support of Apache Hadoop, jointly announce today a partnership focused on the delivery of high-performance solutions to move Big Data in and out of Apache Hadoop. The partnership is designed to facilitate making Big Data available for use in business intelligence (BI) and analytics whether in the cloud or across enterprise data centers.
Organizations worldwide are struggling to turn Big Data into actionable business decisions. The planned combined solution provided by this partnership will enable enterprises to overcome this challenge and gain a competitive advantage through the use of BI and predictive analytics.
Specifically, the partnership will combine Hortonworks’ Apache Hadoop expertise with Attunity’s data integration technology, to facilitate loading of massive amounts of structured and unstructured data to the Apache Hadoop Distributed File System (HDFS). The Hortonworks Data Platform makes Apache Hadoop more robust and easier to install, manage and use while providing an open and stable foundation for enterprises to build and deploy Big Data solutions. Attunity’s data integration solutions are designed to provide a quick, simple and cost-effective means for moving large volumes of data from many sources into the Hortonworks Data Platform to facilitate storing, processing and analyzing data in data centers and in the cloud.
In a recent blog post, James Kobielus, Senior Analyst at Forrester Research, Inc., wrote: "Enterprise Hadoop deployments will expand at a rapid clip. The size of the in-deployment clusters will almost certainly grow at least tenfold in 2012 as companies roll new data sources, new analytic challenges, and new business applications into their Hadoop initiatives."¹
“As the volume of data continues to grow, organizations worldwide are quickly adopting Hadoop to store, manage and process Big Data for use in analytics, Business Intelligence (BI), and decision support,” said Mitch Ferguson, Vice President of Business Development at Hortonworks. “Since data integration is traditionally one of the most time-consuming and challenging aspects in the Hadoop process, we are pleased to partner with Attunity. Working together, we can accelerate the adoption of Apache Hadoop by making it easier to deploy Big Data initiatives.”
“Organizations that are able to leverage Big Data can become smarter about their customers, operations and business environment,” explains Itamar Ankorion, VP of Business Development and Corporate Strategy at Attunity. “We believe that Attunity is uniquely positioned to facilitate the integration of Big Data with Hadoop, leveraging our robust portfolio of high-performance data integration and file transfer technologies. Our partnership with Hortonworks helps ensure that enterprises can make use of their Big Data and capitalize on the value of the Hadoop platform.”

About Hortonworks
Hortonworks is the leading commercial vendor of Apache Hadoop, the preeminent open source platform for storing, managing, and analyzing large volumes of data. The Hortonworks Data Platform provides an open and stable foundation for enterprises and a growing ecosystem to build and deploy big data solutions. Together with the Apache community, Hortonworks is making Hadoop more robust and easier to install, manage, and use. Hortonworks provides unmatched technical support, training and certification programs for enterprises, systems integrators, and technology vendors. For more information, visit www.hortonworks.com.
About Attunity
Attunity is a leading provider of real-time data integration software that enables access, sharing and distribution of data across heterogeneous enterprise platforms, organizations, and the cloud. Our offering includes software solutions such as data replication, real-time change-data-capture (CDC) and real-time data connectivity, as well as enterprise file replication and managed-file-transfer (MFT) offered through our RepliWeb division. Using Attunity’s software solutions, our customers enjoy dramatic business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today’s IT environment.
Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit http://www.attunity.com or our In Tune blog and join our community on Twitter, Facebook, LinkedIn and YouTube.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity’s current expectations.
Factors that could cause or contribute to such differences include, but are not limited to: risks and uncertainties relating to the acquisition of RepliWeb, including costs and difficulties related to integration of acquired businesses, the combined companies’ financial results and performance, and ability to repay debt and timing thereof; our liquidity challenges and the need to raise additional capital in the future; market acceptance of the Attunity Replicate and the development of a market for such product; timely availability and customer acceptance of Attunity’s new and existing products; any unforeseen developmental or technological difficulties with regard to Attunity’s products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity’s products; unknown factors affecting third parties with which Attunity has formed business alliances; the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ.
For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity’s latest Annual Report on Form 20-F, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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© Attunity 2012. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Press contact:
Melissa Kolodziej, Director of Marketing Communications
Attunity

melissa.kolodziej@attunity.com
Tel. 781-730-4073