Attunity Blog

Director of Product Marketing

Attunity Maestro Named in DBTA Magazine’s List of Trendsetting Products in Data for 2015

December 17, 2014

We are pleased to announce that Database Trends and Applications (DBTA) has named Attunity Maestro a Trendsetter in its annual list of trendsetting products in data management and analysis. 

Attunity Maestro, awards | Permalink
Director of Content Marketing

Orchestrate and Manage your Data Backup

December 16, 2014

Disaster can strike at any time in multiple forms. Smart businesses know that the best way to avoid disaster is to prepare for it.

Attunity Maestro, on-demand webinar | Permalink
Vice President, Business Development and Corporate Strategy

Please Welcome BIReady to the Attunity Portfolio

December 5, 2014

I am excited to share the news that Attunity has just completed the technology acquisition of the data warehouse automation company, BIReady. This unique and innovative addition to the Attunity portfolio adds strength to Attunity’s offering and even more value for our customers who want to reduce total costs of implementing and maintaining a data warehouse while accelerating their time-to-value. 

Attunity Replicate, Attunity BIReady, analytics, BI, data warehouses | Permalink
Director of Cloud Business

AWS re:Invent 2014: What Happens in Vegas, Gets Blogged About in Vegas

November 18, 2014

AWS re:Invent 2014, aka Festivus for the Cloud, was a brilliant week of cloud progress, innovation, and great times. 

Our booth was busy throughout the show, and our team showcased the ease of using Attunity CloudBeam to move data to Amazon Redshift. 

cloudbeam, AWS re:Invent, AWS | Permalink
Vice President of Marketing
Attunity, Inc.

One Small Step for Datanauts, One Giant Leap for Analytics

November 11, 2014

Astronauts are on trend again, and in Hollywood, exceptional tales of space exploration seem to be the ‘genre du jour’. Witness the box office success of Gravity last year and the new Interstellar this year. 

Closer to home, falling storage costs, along with the advent of the Cloud and Hadoop, has enabled economical exploration of the growing universe of “Big Data.” One has to go no further than the explosive trajectory of companies such as Tableau over the past few years to see this growth in data exploration occurring. For the adventurous soul, there exists the chance to be more than a data scientist these days, but rather a datanaut!

Attunity Events, Big Data, Business analytics | Permalink
Director of Content Marketing

The Data Community Comes Together at the Big Data Festival in Boston

November 6, 2014

After getting settled in on my first day at Attunity, I met up with other members of the data community at the second annual Big Data Festival in Boston, MA. 

Big Data Festival Logo

The Big Data Festival’s primary goal is to bring together the data community for a week of events to network, collaborate and learn. The organizers do a great job with:

Big Data, Attunity Replicate | Permalink
Director of Business Development

The Stuff Legends are Made Of

October 30, 2014

Reflections of the greatest Big Data Partnerships in the Music City. 

On October 19th – 23rd I had the pleasure of joining Teradata as a valued partner for the Teradata 2014 Partners Conference and Expo in Nashville

Attunity Events, Teradata Partner Conference | Permalink
Director of Marketing Communications

So many Elephants, so Little Time…Attunity at Strata + Hadoop World

October 23, 2014

It was a wild couple of days, but we survived Strata + Hadoop World – and what a show it was! Having attended for a few years now, it was great to see how it’s grown over time and how Hadoop has evolved from proof of concept to full-on deployment. The traffic was phenomenal and kept the Attunity team busy for two days straight. We were also thrilled to have Booster the Elephant join us to help us #BoostHadoop

Attunity Events, Hadoop, Big Data | Permalink
Director of Cloud Business

Veritix Creates Competitive Advantage through the AWS Marketplace, Attunity CloudBeam, and Amazon Redshift

October 22, 2014

Attunity CloudBeam is pleased to share yet another success story. 

VERITIX Success Story (

To help clients target their marketing budgets more effectively, Veritix wanted to create a dedicated data warehouse for analytics. This would contain a decade of event data, layered with information about weather, drive times, income, and more. Key considerations included finding tools to move information from Veritix’s Oracle and SQL Server databases to the data warehouse, as well as finding a data warehouse solution that was affordable.

Attunity CloudBeam, AWS, amazon redshift, Customer Success Story | Permalink
Director of Business Development

3 Secrets to a Successful Operational Data Store Implementation

October 22, 2014

In this five part blog series, I’ve explored how operational data stores (ODSs) are becoming the centre of many organizations’ data strategies. In my final post, I’ll share some best practices for a smooth ODS implementation!  

Once IT leaders have garnered organizational support for an ODS, it’s time to put the plan into action. The key to simplifying ODS creation and maintenance is to use an automation tool. Here are three secrets to successful implementation of an ODS:

operational data store, bi, Big Data, Attunity Replicate | Permalink